Spotify hits 2.5 million paying subscribers, Yacht Rock playlists reach an all-time high

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It may not yet take into account users from certain countries that may be adjacent to certain other countries, but Spotify announced today that it now counts 2.5 million paying subscribers for its music service. Of course, that's just a part of the total number of registered users (paying or otherwise), which now stands at around 10 million according to the most recent information from the company. What's next for the service? Spotify is promising to tell us that next week.