New SNAC tool creates Spotlight banners for your Nokia Store content

Marketing your application effectively is a key to your success in Nokia Store. We understand how important this is to you, and we are actively working to support your marketing activities. One such way is through the Nokia Spotlights, a promotional opportunity that can significantly enhance your application’s visibility and downloads in Nokia Store. An important pre-requisite when applying to be featured in a Nokia Spotlight is to have a complete set of marketing assets (including banners) uploaded to Nokia Publish. If you don’t have the marketing assets, you can’t gain exposure through spotlight.

So, how do you create high-quality spotlight banners that will appeal to consumers? Photo-editing tools are expensive and hard to master. To deliver a professional banner, you may have to spend a lot of your valuable time in the design and creation of the materials. Hiring an external agency or a freelancer is also a costly and time-consuming affair.

Today, we are excited to offer you a great solution to this challenge - the new and improved Simple Nokia Asset Creation (SNAC) tool. This free online tool will help you create crisp-looking banners that place your application front and center in a matter of minutes. You start by entering the Nokia Store URL of your application or content (e.g. http://store.ovi.com/content/59360). The tool then automatically picks up details such as the name, category, price and icon. Almost instantly, the tool then generates a live preview of your banner, as shown below.
You can customize your banners using the 'Options' column of the tool. For example, you can modify the language and the content of the text in the banners – the tool supports 11 languages. Furthermore, you can showcase your application on one of more than 90 Nokia phones, ranging from classic feature phones to touch-based smartphones.

Most important, you can create banners in many different sizes including the standard Nokia Store spotlight formats (both desktop and mobile) and other advertising industry certified formats (e.g. IAB and MMA). The resulting banner files can be downloaded to your computer for re-use, or you can let Nokia host these files for you, and you simply use the generated embed links to point to the banner.

Your new spotlight banners should be uploaded under the 'Content Item' tab > 'Spotlight & Promotion' area in the Nokia Publish tool. (For more details, please refer to the 'Spotlight Content' section of the Nokia Publisher guide).

Using the Simple Nokia Asset Creation (SNAC) tool will help you to promote your Nokia Store content, whether on your own website or elsewhere online. Additionally, it will help Nokia’s decision-makers to know that Spotlight banners about your content are available and ready to go.

Source : Flixya